Since its invention 140 years ago, the Levi’s 501 jean has become an icon of culture and style around the world. This short clip highlights the major evolutions in design of the 501 and its influence on culture throughout the decades.
Zoo York Takes Yankee Stadium
The skateboarding culture has always been about accessing forbidden locations and places to skate while running from security. In an unexpected turn of events,the Zoo York skate team makes a visit to Yankee Stadium for their latest visual. In this new clip we see riders Chaz “Steez” Ortiz, Brandon Westgate and Dave Willis skating one of the most unexpected and historic locations. An eerily empty ballpark hosts a private skate session through the bleachers, complete …
PHOTOiD | NIKEiD for Instagram
Nike and Instagram have partnered to create an expansion for the NIKEiD sneaker customization platform. The new “Nike PHOTOiD” app allows a user to turn a photograph into a footwear creation by applying the photo’s color palette to one of a number of Air Max classics: the Air Max 1, Air Max 90 and the Air Max 95. The user can then purchase and share the designs through various social media channels including Facebook, Twitter, …
Branding 101
The best marketing tool for any business is branding. Branding identifies the business and the image conveyed. It is the first thing a person thinks about when it comes to a certain company. The most important thing with branding is consistency. Websites, business cards, logos and stationary should always have consistent branding. And the current trend with branding seems to be a minimalist approach. Here are some examples of branding for your inspiration.
The Holy Grail: The T206 Honus Wagner
In the latest ESPN 30 For 30 short, Nick and Colin Barnicle delve into the story of the T206 Honus Wagner, the most famous baseball card in the world. Over the years, the card has been bought and sold many times, which now has a value of around $3 million. However, recent speculation and accusations of alteration has brought new light onto this mystery piece of memorabilia and a federal indictment. Whether the card was …
G-STAR | Art of Raw
The G-Star in-house creative team and Glassworks Amsterdam has collaborated to present the Art of RAW campaign film. With an original soundtrack by Skrillex, take a dramatic CGI macro-level journey through the denim manufacturing process.
Project MVMNT
Project MVMNT, a tradeshow dedicated to serving the ever growing community and industry of youth culture. The show looks to inspire innovation, support commerce and curate resources through a merchandise focused space. The 3-day event was held February 19 to 21.
Comic Book NFL Matchups
Imagine if your favorite NFL teams battled like comic book heroes did. Pixar animator Austin Madison sketched out NFL matchups in that exact manner in this unique series of drawings.
A Day In the Life of Alexander Wang with the Samsung Galaxy Note II
Samsung has partnered with New York-based designer Alexander Wang. To announce the collaborative project, Samsung and Wang have created a lifestyle clip demonstrating how the smartphone can be used in everyday life. See how Wang uses the Note II in design meetings, location scouting and several other tasks that make up his busy day in this video.
The Jordan Brand
ESPN Sports Business Reporter & Business Correspondent Darren Rovell examines Michael Jordan’s impact on sports marketing today.