Levi’s releases a video to showcase their upcoming Spring/Summer 2013 Streetwear Collection. Starring European skaters Jacob Ovgren and Alessandro Magnani, the edit features streetwear essentials rendered in a minimalist style. It appears that Levi’s is making a new venture into streetwear while maintaining its heritage and history. Check out the collection preview in the video.
Nike + Undefeated Inc. | Bring Back Pack
Since the opening of the first Undefeated store, the brand has come a long way. During that opening, 48 pairs of white on white Nike Dunks with the Undefeated 5-Strikes logo were gifted to the Undefeated staff, but these shoes were not sold commercially. Eleven years later, the white on white Nike Dunks will be released as part of the Nike + Undefeated Inc. “Bring Back Pack.” The capsule features the Dunk, with premium …
Disney | Paperman
Disney introduces a groundbreaking technique that seamlessly merges computer-generated images and hand-drawn animation techniques. In this Oscar-nominated short film, director John Kahrs uses a minimalist black-and-white style to show the story of a lonely young man in mid-century New York City, whose destiny takes an unexpected turn after a chance meeting with a beautiful woman on his morning commute. Convinced the girl of his dreams is gone forever, he gets a second chance when he …
Coke Chase 2013
Coca-Cola releases a new Super Bowl ad teaser called “Mirage” as they launch the “Coke Chase” campaign. Featuring 3 groups: cowboys, showgirls and badlanders, these rivals are racing through a desert in pursuit of a giant bottle of Coke. Created by the creative ad firm Wieden and Kennedy, the ad campaign urges consumers to vote online and choose who will win the “Coke Chase” on Super Bowl Sunday. The fully interactive website with biographies and …
A Pep Talk from Kid President
We all need a little encouragement every now and then. Kid President, knowing this, has put together a video you can play each morning as you wake up or to share with your friend who needs a kick in the right direction. A touching video made by a young boy for a friend who is battling cancer, Kid President reminds us to always remain a kid at heart.
Nike Sportswear | Top Secret Area 72 Collection
Area 72 is the fictitious creative muse behind the new collection from Nike Sportswear in celebration of the 2013 NBA All-Star weekend in Houston. Continuing the extraterrestrial design inspiration established by the Nike Space Program in Orlando last year, Nike Sportswear presents a top-secret collection of five shoes celebrating the NBA’s best. Fusing classic old-school models with new-age innovation, the Area 72 collection includes the Nike Blazer Mid, Nike Vandal, Nike Lunar Force 1, Nike …
Louis Vuitton | Retracing the Trunk
Louis Vuitton has made a name in making luggage and trunks, among other bags and goods. In LV’s latest visual piece, the French trunk maker gives you a look into the history of their trunks over the years in this short film by Les Courtisans.
Go Pro | The Birth of Shaun White’s Snowboard
Check out the life-cyle of Shaun White’s Burton snowboard, all the way from the factory in Burlington, Vermont to the slopes of Northstar in Lake Tahoe, California in this marketing piece by GoPro. The camera maker shows its advanced mechanics as it films White’s board on a trip back to where it came from.
Nike Golf | “No Cup is Safe”
Today Nike Golf announced that it that Rory McIlroy has joined its roster. Nike also unveiled a new TV spot that features icon Tiger Woods, along with McIlroy. The “No Cup is Safe” piece, produced by ad firm Wieden & Kennedy, displays the competitiveness, talents and playful attitudes of the two best golfers in the world, Woods and McIlroy. Another playful yet compelling piece of marketing from Weiden and Kennedy, check it out now.
Monopoly “Save Your Token” Campaign
Toy maker Hasbro has launched a social media marketing campaign that encourages fans to determine the fate of the game’s classic game pieces. As Monopoly will be revamped in 2013 with a new game piece, Hasbro has announced plans to “lock away” one of the tokens. In order to save a particular token, fans can use Facebook and Twitter (#tokenvote) to vote for their favorite token as well as voting on the replacement piece (toy …