01
Brand Licensing Agreements
Licenses for your name and logo on products, with quality control, approvals and territory terms.
- Home
- Practice Areas
- Licensing
Licensing
Turn your IP into revenue.
MADE NEXT PC negotiates and drafts licensing agreements for brands, artists, photographers and tech companies — protecting your rights, setting clear terms and making sure you get paid fairly.
Overview
Turn your IP into revenue.
Licensing lets other businesses use your brand, content or technology in exchange for fees or royalties — without giving up ownership. Done well, it’s one of the most efficient ways to grow revenue and reach.
The value is in the details: what’s licensed, where, for how long, on which products, and what happens if the licensee underperforms or breaches. We draft agreements that answer those questions clearly and protect your brand’s quality.
Flat-fee licensing agreements available.
What’s Included
Licensing services, end to end.
02
Content & Music Licensing
Sync, master-use and content licenses for music, photography, video and written work.
03
Technology Licensing
Software, SaaS and technology licenses with clear usage limits, support terms and IP protections.
04
Royalty Structures
Royalty rates, advances, minimum guarantees and audit rights that reflect what your work is worth.
05
Co-Branding Agreements
Joint branding terms that protect both brands and define control, credit and revenue.
06
Franchise & Distribution Deals
Distribution and franchise-style arrangements, structured with franchise law in mind.
How It Works
Four steps. No surprises.
- 01
Consultation
A free 30-minute call about your IP and the opportunity in front of you.
- 02
Strategy
We define what to license, to whom, and on what economic terms.
- 03
Draft & negotiate
We draft the agreement and negotiate the terms that matter.
- 04
Manage
We help you track royalties, renewals and compliance.
FAQ
Licensing questions, answered.
What is the difference between a license and an assignment?
A license grants permission to use intellectual property while you keep ownership. An assignment transfers ownership permanently. Licensing usually preserves more long-term value for creators and brands.
What is an exclusive license?
An exclusive license means only the licensee may use the IP within the agreed scope — sometimes even excluding you. A non-exclusive license lets you grant the same rights to others. Exclusivity usually commands a higher fee.
How are royalties usually structured?
Common structures include a percentage of net sales, a fixed amount per unit, or a flat fee — sometimes combined with an advance and a minimum guaranteed payment. The right structure depends on your industry and bargaining power.
Can a licensing deal accidentally become a franchise?
Yes. If an arrangement combines a fee, use of your trademark, and a marketing plan or significant control over how the licensee operates, it may meet the legal definition of a franchise and trigger federal and California disclosure and registration rules. We structure deals to avoid this unless a franchise is the goal.
What should a photography or music license specify?
Who can use the work, in which media and territories, for how long, whether it’s exclusive, how you’re credited, and how and when you’re paid.
Who We Help
Licensing counsel for
Independent Artists
Musicians, designers and makers whose work is their business.
Photographers & Videographers
Usage rights and licensing that get you paid every time.
Fashion Brands
Labels and streetwear brands protecting IP and collaborations.
Tech Companies
Startups building software, platforms and digital products.
Related practice areas
Ready to talk licensing?
Book a free 30-minute consultation. We will assess your situation and give you a clear path forward — no pressure, no jargon.